Tuesday, April 13, 2010

The Wonderful Marketing of Relaxed Hair Care Products

Now, I have nothing against anyone who relaxes. To each her own. I’d never cast stones when I did it for 7 years. But what I just CAN NOT STAND is when companies create marketing campaigns that make it seem as if you can’t be pretty /beautiful/attractive unless you’re conforming.

Case in point: Motion’s new commercial

I love that they’re showing a beautiful brown girl. I love that she’s working that sidewalk like a catwalk; wearing her confidence like the clothes on her back. But why does she only get attention because of her straight hair? Why does it appear that she's MORE confident because of her straight hair? And why is she ONLY “getting her pretty” because she has relaxed hair? Never mind the fact that they’re saying it CONDITIONS your hair. On what planet is a caustic chemical CONDITIONING? HA! Again, I say HA! The actual conditioner they give in the box MAY condition, but ummm....I can guarantee it's not the relaxer doing that.

Anyway, I’m gonna post what I tweeted concerning this commercial yesterday:

Dear Motions, showing pretty brown girl walking w/ flow-y hair saying, "Get your pretty." Go suck it. You can get pretty w/natural hair too.

Nuff said.


Anonymous said...

I Totally agree!! Thank you for your blog ( I love it )

KP said...

Thanks! I'm glad you're enjoying it!

BreukelensFinest said...

smh its not as bad as the Dr. Miracles comercial that treats hair thats not bone straight like a disease that needs to be cured.


KP said...

I HATE those Dr. Miracles advertisements! Especially the ones they always have in Ebony or Essence, making natural hair seem like a crisis or something.