Now, what's wrong with this picture? Let me take a stab at it:
- Hair growth guaranteed in one month's time- Firstly, hair grows ALL THE TIME. A bonnet, no matter WHAT it supposedly has in it(a growth formula in the material? Yeah, right), can NOT stimulate growth. So the guarantee is pointless. If anything, it'll help you to RETAIN that growth by minimizing friction often caused by cotton or other rougher materials that rub against the hair and rob hair of moisture. Any claims of it growing your hair is baseless.
- The picture(s) of the woman going from slightly beyond ear length to shoulder length hair- The pictures along with the claim(s) strategically placed just beside said pictures [may] give the impression that the growth experienced DURING that month may equal to what's pictured. Now, I know my Naturalistas are an educated bunch, but those who know me KNOW I dislike misleading marketing.
- The product name "Triple Gro"- Again, the name, images and claims all seem to insinuate that it'll help your hair grow exponentially in one month's time. WRONG WRONG WRONG. It's misleading products like this that contribute to the frustrations experienced by newly-natural ladies. Keep the claims realistic. I bet many would have purchased the bonnet WITHOUT the lies. Satin is great for our hair. Stick to what's true.
I really wish companies would use honest marketing. But then again, if they don't tell us what they think we want to hear, I wonder if folks would be as willing to indulge. Sad thing is, all it would take is for someone to say it DID grow their hair (on youtube, for example) for folks to flock to their local BSS in hopes of finding the HG(holy grail) product for long hair. *smh*